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VeraBank Welcomes Abbie Treat as Vice President, Trust & Wealth Advisor

Tyler, Texas — VeraBank is pleased to announce that Abbie Treat has joined the Wealth Management team as Vice President, Trust & Wealth Advisor. Abbie joined VeraBank in March 2026 and will be based at the Tyler Market Square office, serving clients throughout the East Texas area.

Abbie brings more than 21 years of experience in the financial services industry, including 11 years as a trusted advisor, helping clients navigate complex financial and estate planning needs. A proud graduate of Leadership Tyler, she is well‑known for her dedication to professional excellence and meaningful community involvement.

In her role, Abbie will focus on managing trusts, estates, investment accounts, and IRAs, providing personalized wealth management strategies designed to support both long‑term financial security and personal goals. She will work closely with VeraBank’s Wealth Management team to deliver a collaborative, client‑centered approach.

“Abbie’s experience in trust and wealth advisory services, combined with her strong ties to the East Texas community, make her a tremendous addition to our team,” said Toby Fails, Executive Vice President, Chief Wealth Management & Trust Officer at VeraBank. “She shares our commitment to relationship‑based banking and to serving clients with integrity, insight, and genuine care. We are excited to welcome Abbie and look forward to her leadership and service to clients across East Texas.”

Abbie was attracted to VeraBank by the opportunity to bring her expertise to a growing wealth program and to collaborate closely with a strong Wealth Management team. She also values the bank’s community‑focused culture and the opportunity to serve alongside colleagues and clients she has known for many years.

“What motivates me most is being part of a community family and the satisfaction of helping clients meet their financial and personal goals,” Abbie said. “I’m excited to build long‑term relationships and support clients through every stage of life.”

Outside of work, Abbie enjoys being a mom and mentor to her daughter and remains actively engaged in the community. She is a member of the Leadership Tyler Alumni Association, TEWN, and Central Baptist Church, and serves on the board of the East Texas Estate Planning Council. In her free time, she enjoys running, cycling, traveling, and spending time with her dogs.

Abbie can be reached at atreat@verabank.com or (903) 526-7300, ext. 7521.

About VeraBank
VeraBank is a privately owned community bank that serves 20 counties in East, Central and Southeast Texas with 550+ employees, a network of 41 conveniently located branches, $4.4 billion in assets, and trust assets under management of approximately $1.7 billion. Since 1930, VeraBank has remained committed to genuine banking, providing excellent personal service with the latest in banking technology. Visit us online at verabank.com. Member FDIC.

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