Rivel presents 2022 Banking Excellence Award
VeraBank recently received a 2022 Banking Excellence Award from Rivel. Rivel, a business consulting and services firm, worked with the Texas Bankers Association on the Texas Top Marketing Performers Awards. After interviewing more than 25,000 prospects in Texas, VeraBank had one of the greatest improvements in brand awareness and consideration.
VeraBank finished top 10 in the “Medium Banks” category among 446 banks ranked in Texas.
The award’s criteria centered on each bank’s trade area, size, and improvement based on data gathered from Q1 2021 to Q1 2022. During that timeframe, VeraBank’s awareness in the Austin area rose 38 percent and consideration rose 33 percent. In the same period, out of 1,700 retail prospects and 320 commercial prospects interviewed, VeraBank’s overall awareness rose 14 percent and consideration rose 40 percent.
Being a top performer shows that VeraBanks’ marketing team did a “superb job,” according to Rivel. It also demonstrates that VeraBank has been reaching an increased number of prospective customers and VeraBank’s message is resonating more powerfully with potential new customers.
According to Rivel, VeraBank was one of the best marketing performers in Texas throughout 2021.
VeraBank is a privately owned community bank that serves 16 counties in East, Central and Southeast Texas with 500 employees, a network of 40 conveniently located branches, $3.9 billion in assets, and trust assets under management of approximately $950 million. Since 1930, VeraBank has remained committed to genuine banking, providing excellent personal service with the latest in banking technology. Visit us online at verabank.com. Member FDIC.
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