VeraBank Announces Promotion of Parker Bradham to EVP, Regional President of Longview Market

Longview, TX — VeraBank is proud to announce the promotion of Parker Bradham to Executive Vice President, Regional President. In his new role, Parker will oversee the growth and management of the Longview market, which includes the White Oak and Lakeport branches. He will focus on helping customers and employees achieve their goals while driving the bank’s continued success in the region.

Parker has been with VeraBank since September 2019, starting as a Financial Analyst and later transitioning to Commercial Banker. Since then, he has demonstrated exceptional dedication, leadership, and a deep commitment to the bank’s mission of serving the community. Known for his hardworking, committed, and understanding approach, Parker brings a deep passion for community banking and customer success to his new position.

“Parker has a heart for people, and it shows in everything he does,” said Michael Moores, VeraBank President. “His hardworking, committed, and understanding nature, combined with his passion for helping customers succeed, makes him the perfect fit to lead our Longview market. We are excited to see the positive impact he will continue to make in his new role.”

“This promotion is incredibly humbling,” said Parker. “I’ve always believed that banking is about people – listening to their stories, understanding their goals, and being a trusted partner in their journey. That’s what makes the next chapter so exciting. I’m grateful for the opportunity to lead at a higher level while staying rooted in the relationships that make community banking so special.”

Parker’s promotion underscores VeraBank’s continued investment in leadership development and commitment to recognizing and advancing talent within the organization. His leadership will play a vital role in the bank’s ongoing efforts to provide exceptional relationship-based service and support to the Longview community and its surrounding areas.

Outside of work, Parker enjoys spending time with his family, golfing, cooking, swimming, coaching youth sports, and cheering on all Texas Tech athletics.

About VeraBank
VeraBank is a privately owned community bank that serves 20 counties in East, Central and Southeast Texas with 550+ employees, a network of 41 conveniently located branches, $4.3 billion in assets, and trust assets under management of approximately $1.4 billion. Since 1930, VeraBank has remained committed to genuine banking, providing excellent personal service with the latest in banking technology. Visit us online at verabank.com. Member FDIC.